Welcome to Web 2.0 Guide
My Web 20 Uses Article
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Marketing that Harnesses the Power of Web 2.0
from:Web 2.0 offers amazing opportunities to market your business. The thing sis, you need to know how to do it well. Web 2.0 has been around a little while now so you can do yourself a big favour by learning from what other businesses have done before you, marketing themselves in the post-Web 2.0 cyber-world.
First you need to know what Web 2.0 is. Essentially, it is a collection of technologies. They are tools, and tools should be used to meet your businesses particular needs. What they can utilize is a network of business and social connections and an access to all the latest information, updated often, in real time. It can also allow collaboration and public interaction.
It performs all these functions by the new technologies which have facilitated wikis, blogs, online communities, virtual worlds and networking sites. In this way, ordinary people with little or no internet knowledge and experience can advertise and promote their business. From the consumer side, things get even more exciting as they can affect what business develop and how they do it. Consumers and companies can really collaborate for the first time ever, thanks to Web 2.0. How else did Revels get their new flavour!
Millions of web visitors make effective use of Facebook, MySpace etc. Shouldn’t you be doing that? Use web 2.0 technologies as a two-way process to find out what your clients want and give it to them. Be prepared for some negative feedback and embrace it. Use your web 2.0 technologies to take the criticism, act upon it, then advertise how well you have responded to consumers’ wishes. That way, from a problem, you come out looking on top.
You can use Web 2.0 for more traditional marketing purposes too – advertising your new products or services and encouraging people to buy them from you. Blogs are a very effective way of doing that, populated with articles about the benefits of what your business does. Make them interactive, too, allowing people to comment on your blog entries or even sending in their own. That will increase the faith in what your business has to offer as it is made clear that ordinary people support it. You can even allow people to collaborate with you on company developments. People will feel involved and their loyalty to your brand will be assured.
Wiki’s which allow people to add, edit and delete factual content and questions and answers are a great way to market your business through Web 2.0 technologies. Problems can be spotted early after a product or service’s introduction. This empowers you in your business and you can fix any problems and also advertise how well you responded to clients/ feedback.
You need to encourage this participation in some way, such as offering a free gift for sign up to a forum, or by allowing people to add their own topics for discussion, so they can talk about what they want to talk about. So, to effectively market your business through web 2.0 technologies, you need to give a little power over to your clients. Web 2.0 has to be truly interactive to work effectively.
My Web 20 Uses News
Yahoo's new CEO Ross Levinsohn has mixed record - San Francisco Chronicle
Yahoo's new CEO Ross Levinsohn has mixed record San Francisco Chronicle When Yahoo was searching for a chief executive officer in October after firing Carol Bartz, the company's head of global media, Ross Levinsohn, went onstage at the Web 2.0 Summit in San Francisco. His interviewer asked if he was interested in the job. |
Pakistan to Twitter: 'Yes we ban' - Washington Post (blog)
Pakistan to Twitter: 'Yes we ban' Washington Post (blog) By Faheem Younus A Pakistani resident reads a message on a cellular telephone referring to the blocked social networking Web site Twitter in Quetta on May 20, 2012, after the country's government blocked the site. Pakistan temporarily blocked Twitter, ... |
A Game to Help Doctors Ask Tough Questions - New York Times
A Game to Help Doctors Ask Tough Questions New York Times According to the CDC, prescription drug abuse is the fastest growing drug problem in the United States, fueled by the use of highly addictive opioid analgesics like OxyContin. The Web-based interactive video game, which will soon be available online ... |
Facebook Camera Sucks, But Don't Blame Facebook - PCWorld (blog)
Facebook Camera Sucks, But Don't Blame Facebook PCWorld (blog) By Ian Paul, PCWorld May 25, 2012 6:20 AM After paying $1 billiondollarsforInstagram about six weeks ago, Facebook recently launched its own Instagram clone, FacebookCamera, and like many people I wanted to check it out right away. |
The Children's Hospital at MUMC Celebrates 20 Years as a CMN Hospital - Creative Coast Initiative
The Children's Hospital at MUMC Celebrates 20 Years as a CMN Hospital Creative Coast Initiative by Michael Notrica, WEB: www.memorialhealth.com This year marks the 20th anniversary of the partnership between The Children's Hospital at Memorial University Medical Center (MUMC) and Children's Miracle Network (CMN) Hospitals. |