Welcome to Web 2.0 Guide
Mcafee Web 20 Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Searching - A Web 2.0 Technique
from:The term Web 2.0 is used to denote a collection of techniques that are aimed at enhancing creativity, communication mechanisms, information exchange, security etc. on the web. It thus symbolizes the changing trends in web technology or the Internet. Some of the most popular concepts that have been initiated by Web 2.0 are social networking sites, Wikis, blogs etc. Web 2.0 intends to improve the interactivity of web delivered content. It has an Internet-centric policy, in the sense that applications will be built to suit the Internet and not the other way round. The popular techniques that have come to the Internet applications as a contribution of Web 2.0 are Search, Links, Authoring, Tags, Extensions and Signals.
Search allows you to find information based on any keyword that you know. Search could be carried out in two ways – searching all the websites for information, or searching within a specific site for information. Popular search engines such as Google, Yahoo and lots of others provide the search functionality.
Search based on Web 2.0 is different from the traditional search. Traditional search engines are based on the concept of information retrieval. They use a variety of techniques such as proximity searches, text relevance, Boolean queries etc. to find the required information. According to the technology used in employing search, the technologies may be categorized in to three generations. In the first generation, search is based on the page content of websites. In the second generation of search technologies, the structure of the Web is accounted for while analyzing links. Most recent third generation search combines both the aspects of scalability and relevancy models. To achieve this the third generation search technologies use various techniques such as user preferences, collective intelligence etc.
These customized and very personalized forms of searches aim at improving the interaction and experience of users while using the Internet. It drives up the customer satisfaction for any business.
Web 2.0 search aims at improving the quality of search through the use of what is known as Search Engine Optimization (SEO). SEO improves the volume of traffic to a website along with its quality. SEO uses page-ranking algorithms to determine the ‘quality’ of a page in terms of its contents and relevance to the search key word. Based on these parameters, the web pages are ranked and indexed and the most relevant results are presented to the user in the order of decreasing relevance and quality. From the website side, SEO can be done by adding content that will be more relevant, by periodically the already existing contents and by adding key words. One parameter that is important in this regard is the keyword density, which is the number of keywords per a fixed number of lines.
There are many strategies that are used to beat the page ranking algorithms used by the search engines. A class of such techniques is called Black hat or Spamdexing. This method employs the strategy of inserting excessive and irrelevant key words to a site so that it will be indexed higher in a search. Search engines use a technique called crawling that extracts information from the links in a website to present information.
On the whole Web2.0 is a powerful tool for marketing as far as any business is concerned.
Mcafee Web 20 News
Android Malware Surges, Botnet Business Booms - InformationWeek
Android Malware Surges, Botnet Business Booms InformationWeek McAfee reports thousands of new malware apps targeting Android appeared early this year, along with a steady stream of botnet updates. By Mathew J. Schwartz InformationWeek The volume of malware surged in the first three months of 2012. |
McAfee Takes Aim at SMB Security Partners - CRN
McAfee Takes Aim at SMB Security Partners CRN By Ken Presti, CRN McAfee is actively pursuing the SMB space as its next logical step for further market penetration, an objective that's being widely evangelized by Gavin Struthers, the company's new senior vice president, worldwide channel operations ... |
Andrew McAfee on the state of Enterprise 2.0 - FierceContentManagement
Andrew McAfee on the state of Enterprise 2.0 FierceContentManagement He added that Enterprise 2.0 tools were addressing some key organizational problems. McAfee said that he can't take credit for the technology of course, which had its roots in the technology of the Web 2.0 movement (and were simply being applied to the ... |
Intel & McAfee on Mission to End Cloud Nail-Biting - SYS-CON Media (press release)
 SYS-CON Media (press release) | Intel & McAfee on Mission to End Cloud Nail-Biting SYS-CON Media (press release) By Maureen O'Gara Security concerns are the biggest thing holding back cloud adoption, but Intel says it'll take it and its pricey $7.68 billion McAfee acquisition at least another five years to bring cloud security up to the best-in-class traditional ... |
Why you need to work with the machine, not against it - VentureBeat
 VentureBeat | Why you need to work with the machine, not against it VentureBeat Jennings recognized something investigated in the book, Race Against the Machine, published by Erik Brynjolfsson and Andrew P. McAfee at the Massachusetts Institute of Technology. According to the book, Race Against the Machine explores the ways “we're ... |